The relevance of holistic website perception. How sense-making and exploration cues guide consumers' emotions and behaviors

Alexandra Brunner-Sperdin, Ursula S. Scholl-Grissemann and Nicola E. Stokburger-Sauer

Journal of Business Research, 2014, vol. 67, issue 12, 2515-2522

Abstract: A multitude of single cues determines consumers' emotional responses to business-to-consumer (B2C) websites. This study suggests that it is imperative to more holistically evaluate websites following the Gestalt approach. Consistent with the landscape model of preference, this study argues that consumers prefer online settings that are high in sense-making and exploration potential as they make consumers feel good and increase their confidence level. The results of two empirical studies indicate that the holistic perception of online settings enhances emotional reactions and leads to desired behavioral outcomes.

Keywords: Website perception; Gestalt approach; Sense-making; Exploration; Emotions; Consumer responses (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:12:p:2515-2522

DOI: 10.1016/j.jbusres.2014.02.004

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