Managing in an economic crisis: The role of market orientation in an international law firm

Fiona Lettice, Markus Tschida and Ingo Forstenlechner

Journal of Business Research, 2014, vol. 67, issue 1, 2693-2700

Abstract: This research paper contributes to the understanding of the relationship between market orientation and performance in the context of a law firm during a time of economic crisis. The contribution is twofold, adding to the fairly limited research on market orientation within law firms, and to the limited research on the role of market orientation in times of economic crisis. The findings, from the questionnaire survey and semi-structured interviews within practice groups of a large multinational law firm, conclude that market orientation is important during an economic crisis. Those practice groups with higher market orientation scores withstand the increased turbulence and outperform those practice groups with lower market orientation scores.

Keywords: Economic crisis; Market orientation; Performance; Law firms (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:1:p:2693-2700

DOI: 10.1016/j.jbusres.2013.03.018

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