Urban design and tenant variety influences on consumers' emotions and approach behavior

Alessandro De Nisco and Gary Warnaby

Journal of Business Research, 2014, vol. 67, issue 2, 211-217

Abstract: This paper extends Mehrabian and Russell's Stimulus-Organism-Response framework to investigate the influence of two selected environmental variables – esthetic design and tenant variety – relating to an urban shopping area on consumers' emotional states and actual shopping responses. Results of a survey conducted in an Italian town center show that the variety of tenant-mix positively affects both pleasure and arousal while esthetic design has a significant influence only on pleasure. Moreover, emotional states induced by the urban environment exert a different influence on shopping outcomes, with pleasure increasing the amount of money and time spent, and arousal positively influencing unplanned shopping and negatively affecting time and money. The paper concludes by discussing managerial and research implications for both retailing and urban marketing.

Keywords: Retail environment; Shopping street; Atmospherics; Physical design; Tenant variety; Pleasure; Arousal (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (13)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:2:p:211-217

DOI: 10.1016/j.jbusres.2012.10.002

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