Cross-linguistic validation of a unidimensional scale for cosmopolitanism

Mark Cleveland, Michel Laroche, Ikuo Takahashi and Seçil Erdoğan

Journal of Business Research, 2014, vol. 67, issue 3, 268-277

Abstract: Consumers' positive dispositions relating to foreign countries, cultures, and products are an important yet under-researched topic, compared against the volume of research on consumers' negative dispositions towards the same. Cosmopolitanism, conceptualized as a general dispositional orientation reflecting an affinity for cultural diversity and the proclivity to master it, garners increasing attention as a variable for international market segmentation. Empirical studies on cosmopolitanism are scarce, principally due to the absence of scale demonstrating sufficient cross-cultural validity across languages. This research reports on such a validation, across four countries and five languages. Psychometric evaluations entailed a number of techniques, including multigroup confirmatory factor analysis. The results largely confirm the cross-lingual applicability of the cosmopolitanism scale.

Keywords: Cosmopolitanism; Globalization; Scale validation; Cross-cultural; Consumer behavior (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (11)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:3:p:268-277

DOI: 10.1016/j.jbusres.2013.05.013

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