Hyperfiliation and cultural citizenship: African American consumer acculturation

Tonya Williams Bradford and John F. Sherry

Journal of Business Research, 2014, vol. 67, issue 4, 418-424

Abstract: The experiences of African American expatriates in South Africa are explored to explain how acculturation in circumstances of hyperfiliation influences cross-cultural consumption for the purposes of performing cultural citizenship. The acculturation sub-processes of revision, restoration, and retroversion are analyzed to examine the ways in which social capital is mobilized in citizenship projects. These aspects of expatriate experiences are unpacked, theoretical implications are identified, and managerial implications are discussed.

Keywords: Acculturation; Cultural citizenship; Consumption; Hyperfiliation; Hypofiliation (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:4:p:418-424

DOI: 10.1016/j.jbusres.2013.03.027

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