The effect of culture on perception and cognition: A conceptual framework

Minas N. Kastanakis and Benjamin G. Voyer

Journal of Business Research, 2014, vol. 67, issue 4, 425-433

Abstract: Researchers are increasingly recognizing the role of culture as a source of variation in many phenomena of central importance to consumer research. This review addresses a gap in cross-cultural consumer behavior literature by providing a review and conceptual analysis of the effects of culture on pre-behavioral processes (perception and cognition). The article highlights a series of important perceptual and cognitive differences across cultures and offers a new perspective of framing these differences among cultures—that of “culturally conditioned” perceptual and cognitive orientations. The article addresses several theoretical issues and suggests directions for future research as well as managerial implications.

Keywords: Cross-cultural psychology; Cultural conditioning; Perception; Cognition; Information processing (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:4:p:425-433

DOI: 10.1016/j.jbusres.2013.03.028

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