Effect of price increases on future intentions of sport consumers

Ferran Calabuig Moreno, Juan Núñez-Pomar, Vicente Prado-Gascó and V. Añó

Journal of Business Research, 2014, vol. 67, issue 5, 729-733

Abstract: This work analyzes the relationships between perceived value, satisfaction and future intentions among users of a public sport service who experience a price increase in the service they receive. A self-administered survey provides data from two samples (before and after the service price increase). After confirming the reliability and validity of the measures, hierarchical multiple regression provides the means for analyzing the data. The results show that the increase in the service price worsens the perception of service performance. As expected, satisfaction, perceived value and future intentions decrease following an increase in the service price. Perceived value also serves as a more effective predictor of future intentions than satisfaction. Finally, price increase has a low direct effect on predicting future intentions of sport users.

Keywords: Sport services; Price increases; Consumer satisfaction; Perceived value; Future intentions; Sport management (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:5:p:729-733

DOI: 10.1016/j.jbusres.2013.11.035

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