EconPapers    
Economics at your fingertips  
 

Differentiation strategies in emerging markets: The case of Latin American agribusinesses

Esteban R. Brenes, Daniel Montoya and Luciano Ciravegna

Journal of Business Research, 2014, vol. 67, issue 5, 847-855

Abstract: This study furthers the research agenda on Porter's generic strategies by exploring their implementation by firms that suffer from under representation in the literature. It focuses on agribusinesses based in emerging markets that specialize in high value added products. Relying on information collected through interviews, and a survey with 66 agribusinesses based in eight countries of Latin America, it examines the factors that distinguish firms implementing a differentiation strategy (DS). The findings provide interesting insights for scholars and practitioners alike, illustrating the strategic initiatives that DS firms use to ensure they command higher than average prices.

Keywords: Strategy; Porter's differentiation strategies; Agribusiness; High value added; Emerging markets; Latin America (search for similar items in EconPapers)
Date: 2014
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (19) Track citations by RSS feed

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296313002683
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:5:p:847-855

DOI: 10.1016/j.jbusres.2013.07.003

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Haili He ().

 
Page updated 2020-11-04
Handle: RePEc:eee:jbrese:v:67:y:2014:i:5:p:847-855