Effects of the perceived diagnosticity of presented attribute and brand name information on sensitivity to missing information

José Mauro C. Hernandez, Xiaoqi Han and Frank R. Kardes

Journal of Business Research, 2014, vol. 67, issue 5, 874-881

Abstract: Four experiments demonstrated that as the perceived diagnosticity of the presented information increases, sensitivity to missing diagnostic information decreases. However, experts were sensitive to missing information regardless of the diagnosticity of the presented attribute information. When a well-known brand name was paired with the attribute information, novices were insensitive to missing information regardless of the diagnosticity of the presented attribute information. Implications of the results for understanding information utilization and omission neglect are discussed.

Keywords: Brand; Information diagnosticity; Missing information; Expertise (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:5:p:874-881

DOI: 10.1016/j.jbusres.2013.07.006

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