Implications of fast food restaurant concentration for preschool-aged childhood obesity

Christopher L. Newman, Elizabeth Howlett and Scot Burton

Journal of Business Research, 2014, vol. 67, issue 8, 1573-1580

Abstract: In this research, the authors examine the effects on preschool-aged childhood obesity rates associated with the direct and moderating influence of fast food restaurant density levels, consumer poverty, and urbanization. Results show that higher levels of fast food restaurant saturation are associated with increased levels of childhood obesity in both urban and poor areas, with the largest negative effect of fast food availability on obesity occurring in more economically disadvantaged, urban areas. Findings highlight why the societal impacts of targeting vulnerable populations through corporate location selection strategies should be fully considered in social marketing initiatives, especially given that unhealthy products with long term health risks are increasingly accessible.

Keywords: Obesity; Social marketing; Fast food; Children; Nutrition; Public health (search for similar items in EconPapers)
Date: 2014
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:67:y:2014:i:8:p:1573-1580

DOI: 10.1016/j.jbusres.2013.10.004

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