Transgressive drinking practices and the subversion of proscriptive alcohol policy messages

Chris Hackley, Andrew Bengry-Howell, Christine Griffin, Isabelle Szmigin, Willm Mistral and Rungpaka Amy Hackley

Journal of Business Research, 2015, vol. 68, issue 10, 2125-2131

Abstract: This research makes a new contribution to alcohol policy practice and theory by demonstrating that transgression of officially sanctioned norms and values is a key component of the sub- and counter cultural drinking practices of some groups of young consumers. Therefore, policy messages that proscribe these drinking practices with moral force are likely to be subverted and rendered counter-productive. The qualitative analysis draws on critical geography and literary theories of the carnivalesque to delineate three categories of transgression: transgressions of space and place, transgressions of the body, and transgressions of the social order. Implications for alcohol policy are discussed.

Keywords: Alcohol; Policy; Binge drinking; Young people; Counter-culture (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:10:p:2125-2131

DOI: 10.1016/j.jbusres.2015.03.011

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