The effects of corporate social responsibility on brand equity and firm performance

David Han-Min Wang, Pei-Hua Chen, Tiffany Hui-Kuang Yu and Chih-Yi Hsiao

Journal of Business Research, 2015, vol. 68, issue 11, 2232-2236

Abstract: Over the last decade, educators, administrators, and policy makers increasingly focus on corporate social responsibility. However, no studies examine the relationships among corporate social responsibility, brand equity, and firm performance. This study uses quantile regression and structural equation modeling to explore the causal linkages among these factors in Taiwanese high-tech companies over the period 2010–2013.

Keywords: Brand equity; Corporate social responsibility; Quantile regression; Structural equation modeling (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (62)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:11:p:2232-2236

DOI: 10.1016/j.jbusres.2015.06.003

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