Operationalizing and measuring individual entrepreneurial orientation using cognitive mapping and MCDA techniques

Fernando A.F. Ferreira, Carla S.E. Marques, Paulo Bento, Joao Ferreira and Marjan S. Jalali

Journal of Business Research, 2015, vol. 68, issue 12, 2691-2702

Abstract: Despite the widely acknowledged importance of entrepreneurial orientation in the establishment of successful ventures, identifying entrepreneurship attitudinal orientation, and finding its determinants in particular, is a complex undertaking due to the variety of intuition- or subjectivity-based factors underlying individual entrepreneurial orientation (IEO). Grounded on the integrated use of cognitive maps and the measuring attractiveness by a categorical-based evaluation technique (MACBETH), this paper aims to develop a multiple criteria decision analysis (MCDA) framework to assist the measurement of IEO. This evaluation mechanism makes it possible to classify individuals according to their entrepreneurial profiles, allowing managers and investors to make more informed decisions regarding business partnerships or funding allocations. Specific guidelines on how to construct such a mechanism, implications for scholars and practitioners, as well as the strengths and shortcomings of our measurement system, are also discussed.

Keywords: Individual entrepreneurial orientation; Decision making; Cognitive mapping; MCDA (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (22)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296315001757
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:12:p:2691-2702

DOI: 10.1016/j.jbusres.2015.04.002

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().