Effect of an unexpected small favor on compliance with a survey request

Céline Jacob, Nicolas Guéguen and Gaëlle Boulbry

Journal of Business Research, 2015, vol. 68, issue 1, 56-59

Abstract: This experiment examines whether individuals return favors when they receive an initial favor in an interviewer-administrated street survey solicitation setting. In the favor condition, a confederate offers a piece of candy to the participants walking in the street and then asks them to participate in a survey. In the no-favor condition, participants don't receive a piece of candy, but are only solicited for the survey. Results show that a favor compared to no favor is associated with greater compliance with the request.

Keywords: Compliance; Favor; Reciprocity; Response rate; Survey (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:1:p:56-59

DOI: 10.1016/j.jbusres.2014.05.008

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