Customer loyalty in entertainment venues: The reality TV genre

Jeffrey Lewin, Rajasree K. Rajamma and Audhesh K. Paswan

Journal of Business Research, 2015, vol. 68, issue 3, 616-622

Abstract: Current knowledge regarding the drivers of consumers' loyalty in service contexts remains limited as findings from extant studies differ; possibly because in service settings drivers of loyalty are context specific. This study contributes toward better understanding of the drivers of consumer loyalty in service contexts through investigation of the $750 billion U.S. entertainment industry. Findings from the entertainment industry should generalize to several other important service areas including spectator sports, Internet and social networking sites.

Keywords: Service; Involvement; Loyalty; Entertainment; Empirical (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (2)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296314002793
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:3:p:616-622

DOI: 10.1016/j.jbusres.2014.08.010

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().