Foreign tourists' intentions in visiting leisure farms

Chih-Wen Wu

Journal of Business Research, 2015, vol. 68, issue 4, 757-762

Abstract: This study examines antecedents of visit intention for foreign tourists. The article explores the relationship of visit intention with brand image, functional attachment, motivation, experiential activities, and agriculture product sales in the leisure farm context. The study identifies five key antecedents of visit intention. Drawing on online survey and personal interview data from 1227 foreign tourists, empirical analysis tests predicted relationships. The conceptual model explores relationships among research constructs by using structural equation modeling (SEM) and fsQCA. Findings support the hypotheses that brand image, functional attachment, motivation, experiential activities, and agriculture product attitude are key drivers of visit intention. The paper also presents a discussion of theoretical and managerial implications of the research findings for the marketing of leisure farms. Results provide unique insights to help tourist farm entrepreneurs develop businesses capable of attracting foreign visitors.

Keywords: Brand image; Functional attachment; Motivation; Experiential activities; Agriculture product attitude; Visit intention (search for similar items in EconPapers)
Date: 2015
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (11)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296314003786
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:4:p:757-762

DOI: 10.1016/j.jbusres.2014.11.024

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().