 Market orientation and business performance in MNC foreign subsidiaries— Moderating effects of integration and responsivenessRiliang Qu and Zelin Zhang Journal of Business Research, 2015, vol. 68, issue 5, 919-924 Abstract: The impact of market orientation on business performance has been extensively studied in a wide range of business environments including those in which the multi-national corporation (MNC) subsidiaries operate. What remains unclear is, however, whether the relationship between market orientation and business performance in the contexts of MNC subsidiaries is linear or whether they would vary with the different configurations of business environments under which the MNC subsidiaries operate. To shed a light on the above issue, we analyzed data collected from a postal survey of 252 UK subsidiaries of MNCs to investigate whether the relationship between market orientation and business performance in the context is moderated by two environmental pressures under which the subsidiaries operate, namely, integration and responsiveness pressures. Evidence to support the moderating effects was identified, and the managerial and research implications were discussed. Keywords: Market orientation; Integration; Local responsiveness; Performance; Subsidiaries; MNC (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:5:p:919-924 DOI: 10.1016/j.jbusres.2014.09.018 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
Is your work missing from RePEc? Here is how to contribute.
Questions or problems? Check the EconPapers FAQ or send mail to .
EconPapers is hosted by the
School of Business at Örebro University.