What makes online reviews helpful? A diagnosticity-adoption framework to explain informational and normative influences in e-WOM

Raffaele Filieri

Journal of Business Research, 2015, vol. 68, issue 6, 1261-1270

Abstract: Consumers are increasingly using online consumer reviews (OCRs) to learn about product quality. It is thus paramount for marketers to understand what makes OCRs helpful to consumers and how this evaluation affects their decisions. Dual-process theory has been adopted in this study to investigate the informational and normative predictors of information diagnosticity and its links with consumers' information adoption.

Keywords: Electronic word of mouth; Online consumer reviews; User-generated content; Dual-process theory; Information diagnosticity; Information adoption (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (131)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:6:p:1261-1270

DOI: 10.1016/j.jbusres.2014.11.006

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