Overcoming knowledge loss through the utilization of an unlearning context

Anthony K.P. Wensley and Juan Gabriel Cegarra Navarro

Journal of Business Research, 2015, vol. 68, issue 7, 1563-1569

Abstract: This study explores the following question: How can managers overcome knowledge loss or degradation and/or replace obsolete knowledge to stimulate the realized absorptive capacity in the Spanish hospitality sector in particular and organizations in general?

Keywords: Unlearning; Exploration; Exploitation; Marketing knowledge (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:7:p:1563-1569

DOI: 10.1016/j.jbusres.2015.01.052

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