The efficacy of shopping value in predicting destination loyalty

Ercan Sirakaya-Turk, Yuksel Ekinci and Drew Martin

Journal of Business Research, 2015, vol. 68, issue 9, 1878-1885

Abstract: Recognizing the importance of tourism's experiential aspects, this research examines how hedonic and utilitarian values relate to tourist's overall shopping experience satisfaction and destination loyalty. Study findings suggest both hedonic and utilitarian shopping values are strongly linked to overall shopping satisfaction. Overall shopping satisfaction fully mediates utilitarian shopping value's effect on destination repatronage intention (DRI), destination word-of-mouth (DWoM), and partially mediates hedonic shopping value's (HSV) effect on DRI and DWoM. Study results advance consumer behavior theory and offer managerial implications for retailers operating in a rapidly maturing tourism destination in Turkey's Mediterranean region.

Keywords: Hedonic shopping value; Utilitarian shopping value; Destination loyalty; Tourist satisfaction; Tourism retailing; Tourist shopping (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (22)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:9:p:1878-1885

DOI: 10.1016/j.jbusres.2015.01.016

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