Regifting: A multi-perspective processual overview

Burçak Ertimur, Caroline Muñoz and James G. Hutton

Journal of Business Research, 2015, vol. 68, issue 9, 1997-2004

Abstract: Regifting is explored through content and thematic analysis of self-reported stories about regifting exchanges narrated by regifters, regiftees, original gift givers and observers. Analyses reveal four modes of regifting, diverse tactics employed by regifters, a variety of cues that signal regifts, as well as emotional, relational and behavioral outcomes of regifting. Findings highlight the need to examine regifting as a phenomenon related to but distinct from traditional, dyadic gift giving, and to incorporate aspects of systemic and communal gift-giving models. This research redefines the boundaries, forms, and characteristics of regifting based on consumers' perceptions, and highlights implications of regifting for the ethos of traditional gift giving.

Keywords: Regifting; Gift giving; Disposition; Gift failure; Consumption cycle; Intergenerational gifts (search for similar items in EconPapers)
Date: 2015
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:68:y:2015:i:9:p:1997-2004

DOI: 10.1016/j.jbusres.2015.01.058

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