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Is old news no news? The impact of self-disclosure by organizations in crisis

An-Sofie Claeys, Verolien Cauberghe and Mario Pandelaere

Journal of Business Research, 2016, vol. 69, issue 10, 3963-3970

Abstract: This study examines the impact of self-disclosing incriminating information in the context of organizational crises. Study one indicates that when an organization self-discloses a crisis, participants devote less attention to subsequent negative publicity and any attention this information receives has less impact on the organizational post-crisis reputation. An interaction between crisis timing strategy and crisis involvement in study two suggests that if an organization self-discloses a crisis, both participants' attention to negative publicity and the impact of this attention on post-crisis reputation are low, irrespective of crisis involvement. If an organization does not self-disclose a crisis, however, crisis involvement affects consumers' attention to negative publicity but not the impact of this attention on the organizational post-crisis reputation. These findings offer an important indication that organizations in crisis should self-disclose potentially incriminating information.

Keywords: Crisis communication; Negative publicity; Commodity theory; Self-disclosure; Stealing thunder; Reputation (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:10:p:3963-3970

DOI: 10.1016/j.jbusres.2016.06.012

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