 Exploring pro-environmental behaviors of consumers: An analysis of contextual factors, attitude, and behaviorsMyriam Ertz, Fahri Karakas and Emine Sarigöllü Journal of Business Research, 2016, vol. 69, issue 10, 3971-3980 Abstract: By including the context within which consumers' pro-environmental attitudes and behaviors are formed, this research provides a comprehensive delineation of the process that leads from context to behavior. This is the first study to examine context factors as subjective perceptions made by consumers about aspects of their own situation, specifically the extent to which they perceive having more or less time, money, and power available. In contrast to previous research considering one type of behavior (such as recycling), this study recognizes pro-environmental behavior as a heterogeneous, multi-dimensional construct, and includes both public and private sphere behaviors. Pro-environmental business managers and policy-makers may not be in a position to impact objective contextual factors that consumers face, however, they may influence perceptions and attitudes. This study identifies specifically which variables may be of more interest to modulate, so as to increase pro-environmental behavior. Keywords: Pro-environmental behavior; Pro-environmental attitude; Consumer behavior; Contextual factors; Mediation analysis; Structural equation modeling (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:10:p:3971-3980 DOI: 10.1016/j.jbusres.2016.06.010 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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