Critical challenges associated with the adoption of social media: A Delphi of a panel of Canadian human resources managers

Placide Poba-Nzaou, Nathalie Lemieux, Daniel Beaupré and Sylvestre Uwizeyemungu

Journal of Business Research, 2016, vol. 69, issue 10, 4011-4019

Abstract: Although still young, social media platforms (SM) have already attracted over a quarter of the world's population rendering SM very attractive for organizations. SM adoption presents challenges that may prevent organizations from capitalizing on them to improve performance; thus indicating a need to analyze critical challenges, before taking relevant initiatives. This article identifies 13 most critical challenges associated with the adoption of SM. First a framework is derived from a systematic review of challenges associated with the adoption of SM for HR management (HRM) in three major research databases: ABI/INFORM Complete, Business Source Complete and Web of Science. Second the framework is used in a Delphi survey of 28 Canadian human resources (HR) managers. Statistical analysis includes Cohen Kappa, Kendall's W, Wilcoxon rank test, and cluster analysis. This paper contributes to HRM and Information Systems (IS) research literature on SM adoption in general and provides specific insights to practitioners.

Keywords: Social media; Adoption; Human resources (HRM); Challenges; Delphi survey (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:10:p:4011-4019

DOI: 10.1016/j.jbusres.2016.06.006

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