Small farmer suppliers from local to global

Francisco Leguizamon, Guillermo Selva and Manuel Santos

Journal of Business Research, 2016, vol. 69, issue 10, 4520-4525

Abstract: This case study analyzes Walmart's initiative to purchase directly from small fruit and vegetable farmers in developing countries through its Global Direct Farm Program by recounting the development of its predecessor, the Tierra Fértil (Fertile Soil) program in Central America. This case demonstrates how the program creates both economic value for the company and social value for participating farmers. Importantly, the case reveals general learning during the program's successive stages, the close relationship between the company and suppliers, and the support provided to farmers to ensure the use of best practices in agricultural production. The case also details the processes required to prepare, plant, grow, harvest, clean, pack, and deliver agricultural products meeting all relevant requirements. This case thus portrays four of the principles of mindfulness as applied to an emerging strategy: (1) do not oversimplify, (2) be sensitive to operations, (3) commit to resilience, and (4) defer to experts.

Keywords: Agricultural supply chain; Small farmers; Management mindfulness; Emerging strategy (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:10:p:4520-4525

DOI: 10.1016/j.jbusres.2016.03.017

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