“Powered by… whom?” A network perspective on replication as strategy

João Mota, Luís M. de Castro and Carlos Brito

Journal of Business Research, 2016, vol. 69, issue 11, 4732-4736

Abstract: This study examines the configuration of resources and activities among firms as a strategy to improve their position in a network through the replication of a template. The conceptual background combines the network approach to strategizing with the capability approach to replication. Using a longitudinal study of a large wholesaler, this study demonstrates that change in a network position can result from two interwoven processes: the development and replication of a template in some sections of the network, and a rearrangement of the web of relationships among counterparts.

Keywords: Strategizing; Replication; Template; Networks (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:11:p:4732-4736

DOI: 10.1016/j.jbusres.2016.03.058

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