VCW—Value Creation Wheel: Innovation, technology, business, and society

Luis Filipe Lages

Journal of Business Research, 2016, vol. 69, issue 11, 4849-4855

Abstract: Similar to animal and plant species, companies and society also need to adapt to the environment or they disappear. This adaptation process implies solving paradoxical problems, overcoming crises, and addressing constant challenges. The Value Creation Wheel (VCW) helps to identify, analyze, and solve problems by providing a step-by-step dynamic process for creating value for society and all the stakeholders involved in the value chain (e.g., customers, employees, suppliers, distributors, investors, and shareholders). Two decades of cooperation with companies, executives, scientists, academics, and students across the world have provided ample opportunity to test and refine the VCW.

Keywords: Problem-solving; Solving paradoxes; Innovation; Brainstorming; Filters; Value creation (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (8)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:11:p:4849-4855

DOI: 10.1016/j.jbusres.2016.04.042

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