Interactivity Model 2.0: Social communication dynamics in organizational contexts

Lillyana María Giraldo Marín, Marta Silvia Tabares Betancur and Luis Joyanes Aguilar

Journal of Business Research, 2016, vol. 69, issue 11, 4947-4952

Abstract: This article presents the Interactivity Model 2.0, which aims to support the communicative process of knowledge transfer 2.0 developed in organizations that follow a social business model. This model has its origin in SECI and Ba interaction models and in the Open Communication Interactivity Model. This study defines Interactivity building on two concepts: role and interaction. The study considers role as actors taking part in Knowledge Transfer Process 2.0, and interaction as the process of communication that enables a transfer. The research tests this model through a case study at a Colombian Information Technology Company. The results show the changes of the communicative process in social settings and allow the identification of a message, a role, the direction and control of a message, and the knowledge contributions of the various actors of the Knowledge Transfer Process 2.0.

Keywords: Interactivity 2.0; Knowledge Transfer 2.0; Social business (search for similar items in EconPapers)
Date: 2016
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:11:p:4947-4952

DOI: 10.1016/j.jbusres.2016.04.057

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