The evaluation of university inventions: Judging a book by its cover?

Sharon A.M. Dolmans, Scott Shane, Joseph Jankowski, Isabelle M.M.J. Reymen and A. Georges L. Romme

Journal of Business Research, 2016, vol. 69, issue 11, 4998-5001

Abstract: This study examines the influence of inventor appearance on how technology licensing officers perceive the commercial potential of new university inventions. An experiment with technology licensing officers at Carnegie I research universities in the United States serves to manipulate inventor appearance in otherwise identical invention disclosures. The experiment reveals that licensing officers perceive inventions by more attractive inventors (inventors with a professional appearance) to have more commercial potential. These findings have several critical implications for university technology commercialization.

Keywords: Appearance; Attractiveness; University technology commercialization; Inventions; Inventors; Technology transfer (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:11:p:4998-5001

DOI: 10.1016/j.jbusres.2016.04.070

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