Attracting athletes to small-scale sports events using motivational decision-making factors

Anestis Fotiadis, Lishan Xie, Yaoqi Li and Tzung-Cheng T.C. Huan

Journal of Business Research, 2016, vol. 69, issue 11, 5467-5472

Abstract: This study proposes and tests a model related to small-scale sport events using a conceptual model and a survey of athletes who participate in sporting events analyzed using structural equation modeling and fuzzy-set qualitative comparative analysis (fsQCA). The fsQCA results yield three models implying that small-scale event participants require a combination of attributes to consider or eventually participate. The SEM findings reveal that involvement, travel motives, and decision factors significantly affect motivational factors, and motivational factors significantly affect decision factors. A combination of positive motivation factors, positive involvement, and negative travel motives can significantly influence decision factors.

Keywords: Motivation; Involvement; Decision factors; Sport event; Fuzzy-set qualitative comparative analysis (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:11:p:5467-5472

DOI: 10.1016/j.jbusres.2016.04.157

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