Value creation and appropriation following M&A: A data envelopment analysis

Mahabubur Rahman, Mary Lambkin and Dildar Hussain

Journal of Business Research, 2016, vol. 69, issue 12, 5628-5635

Abstract: Mergers and acquisitions (M&As) are typically inspired by a desire for revenue growth and/or cost efficiency leading to an improvement in financial performance. Post-merger performance has received considerable research attention from scholars in finance and accounting, but the marketing dimension has remained largely unexplored. This research focuses on marketing efficiency as a measure of post-merger performance, and this is investigated via an empirical study of 20 M&A deals within the US commercial banking industry. Data Envelopment Analysis (DEA) is used to measure efficiency, employing two input and two output variables. The results demonstrate that M&A transactions do have a positive effect on the marketing efficiency of the combined firms, although the effect size is small.

Keywords: Mergers and acquisitions (M&As); Post-merger marketing performance; Data envelopment analysis (DEA); Marketing efficiency (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (10)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:12:p:5628-5635

DOI: 10.1016/j.jbusres.2016.03.070

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