 Assessing individuals' re-gifting motivationsGianluigi Guido, Giovanni Pino and Alessandro M. Peluso Journal of Business Research, 2016, vol. 69, issue 12, 5956-5963 Abstract: This research investigates individuals' motivations to pass gifts on to other people, a practice known as re-gifting. In three studies, we develop and test a tridimensional scale of re-gifting motivations that encompasses: an individualistic motivation, whereby the re-gifter tries to maximize his/her personal utility; a detachment motivation, whereby the re-gifter seeks to preserve his or her relational distance from the re-giftee and/or the first giver; and a virtuous motivation, which captures the re-gifter's morally and socially desirable intent to benefit the re-giftee and/or preserve the material value of the gift. The individualistic and detachment motivations are stronger when the re-giftee is a distant other, whereas the virtuous motivation is stronger when the re-giftee is a close other. These results shed light on the social function of re-gifting and suggest that, despite often being stigmatized as a censurable behavior, this practice can sometimes be driven by a morally acceptable motivation. Keywords: Re-gifting measurement; Re-gifting motivations; Relational closeness; Second-hand gifts (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:12:p:5956-5963 DOI: 10.1016/j.jbusres.2016.05.008 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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