 Next stop, Pleasure Town: Identity transformation and women's erotic consumptionLuciana Walther and John W. Schouten Journal of Business Research, 2016, vol. 69, issue 1, 273-283 Abstract: This study examines erotic consumption by a diverse group of Brazilian women with a particular focus on material culture. Its specific objectives are to understand (1) how women are transformed by their relationships with the erotic products industry and (2) how the erotic products industry may be transformed by its relationship with women. The ethnographic research draws from and interrogates Miller's dialectical theory of material culture. Female orgasm is a key outcome of the assemblages created by women's erotic consumption. That embodied experience becomes a key actor in other emergent assemblages or agencements encompassing identity, conjugal and social relationships, the erotic products industry, and Brazilian society itself. A key contribution of this research is the use of theories of material culture to explain individual consumer identity as a psycho-socio-technical assemblage constructed and transformed in the contexts of other constantly emergent social phenomena. Keywords: Material culture; Assemblages; Identity transformation; Erotic consumption (search for similar items in EconPapers) Downloads: (external link) Related works: Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:1:p:273-283 DOI: 10.1016/j.jbusres.2015.07.040 Access Statistics for this article Journal of Business Research is currently edited by A. G. Woodside More articles in Journal of Business Research from Elsevier |
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