Cement in Central America: Global players in a local industry

Pedro Raventós and Sandro Zolezzi

Journal of Business Research, 2016, vol. 69, issue 2, 388-394

Abstract: This case discusses the origins of cement operations in Central America, and how Cemex, Holcim and Lafarge acquire these operations during 1994–2001. The case explains the manufacturing process of cement and discusses the main drivers of cost, together with data on prices, production and trade. During this period, prices rise significantly. Using case data, the reader can evaluate whether the contact of these firms across the region's national markets reduces their incentive to cut prices. If so, the expected increase in profitability may be a source of the value added for multinational investment.

Keywords: Cement; Collaborative pricing; Multinationals; Multimarket contact (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:2:p:388-394

DOI: 10.1016/j.jbusres.2015.06.043

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