Roles of retailer tactics and customer-specific factors in shopper marketing: Substantive, methodological, and conceptual issues

Dhruv Grewal, Anne L. Roggeveen and Jens Nordfält

Journal of Business Research, 2016, vol. 69, issue 3, 1009-1013

Abstract: This article highlights how much remains to be discovered and understood in retailing research. The advent of new technologies and omnichannel retailing shift the retail landscape. This article highlights the importance of considering research from multiple perspectives: substantive, methodological, and conceptual. The overall substantive focus of this special issue aims to enrich understanding of how consumers move down the path to purchase by examining how retailer tactics and customer-specific factors affect shopping behavior. The current article also highlights the substantive, methodological, and conceptual contribution of each of the special issue articles. Finally, this introduction highlights areas that are ripe for further research.

Keywords: Retailing; Shopper marketing; Retailing; Omnichannel (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:3:p:1009-1013

DOI: 10.1016/j.jbusres.2015.08.012

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