Does social exclusion influence multiple channel use? The interconnections with community, happiness, and well-being

Charles Dennis, Eleftherios Alamanos, Savvas Papagiannidis and Michael Bourlakis

Journal of Business Research, 2016, vol. 69, issue 3, 1061-1070

Abstract: This paper examines how social exclusion affects consumer use of multiple shopping channels (traditional stores, online by computer and mobile retailing by cell phone) and how these choices affect consumers' happiness and wellbeing. The findings from an online survey (n=1368) in the United States indicate that socially-excluded people spend more time shopping by all three channels, with the most significant being the cell phone. The latter channel is also more significant for younger respondents and for those who report a mobility/disability issue. Time spent on traditional store shopping and shopping by cell phone both have significant positive effects on happiness and wellbeing. Shopping by cell phone significantly ameliorates the negative effects of social exclusion on happiness and wellbeing for consumers with mobility/disability issues. The paper also includes practical implications for retail marketing managers' and policy makers' communication strategies.

Keywords: Multi-channel shopping; Cell phone shopping; Social exclusion; Mobility; Financial stress; Happiness and wellbeing (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (18)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:3:p:1061-1070

DOI: 10.1016/j.jbusres.2015.08.019

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