Framing the value and valuing the frame? Algorithms for child safety seat use

Anjala S. Krishen, Shaurya Agarwal, Pushkin Kachroo and Robyn L. Raschke

Journal of Business Research, 2016, vol. 69, issue 4, 1503-1509

Abstract: This study uses both the consumption value and framing theories to examine consumers' choices when making risky decisions. This examination uses a framework of “gives” and “gets” to test the consumer's perception of value and then uses a sequential fsQCA to take the mental accounting of a risky decision. The findings indicate that the value equation provides a beneficial conceptualization of safety that can guide managers and policymakers on ways to connect consumers' perceptions of value with mechanisms that create value-based framing.

Keywords: Fuzzy-set qualitative comparative analysis; Safety; Value equation; Decision-making; Risky choice; Framing theory (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:4:p:1503-1509

DOI: 10.1016/j.jbusres.2015.10.132

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