Cooperation and compliance in non-equity alliances

Siegfried P. Gudergan, Timothy M. Devinney and R. Susan Ellis

Journal of Business Research, 2016, vol. 69, issue 5, 1759-1764

Abstract: This study clarifies cooperation and compliance in non-equity alliances. Partial least squares structural equation modeling findings show how social interaction and risk-based reasoning are both facets of interorganizational decision making. In line with the notion that behaviors follow intentions, partners' risk-taking tendencies (i.e., intentions to cooperate) and compliance tendencies both explain the effort that partners devote to an alliance.

Keywords: Alliance; PLS-SEM; Cooperation; Compliance (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:5:p:1759-1764

DOI: 10.1016/j.jbusres.2015.10.051

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