Beautiful teaching and good performance

Pejvak Oghazi

Journal of Business Research, 2016, vol. 69, issue 5, 1887-1891

Abstract: Research on the consequences of being physically attractive during the last century concludes almost unanimously that attractive people do better than less attractive individuals do in most aspects of life. This study tries to determine whether this effect also influences students' perceptions of the performance of higher educational services. A review of relevant literature and subsequent analysis of empirical data from 180 university courses reveals that the perceived physical attractiveness of university instructors positively affects the perceived performance of the instructors and the performance of the university courses they provide in northern Europe.

Keywords: Higher education services; Course performance; Physical appearance; Attractiveness (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (3)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:5:p:1887-1891

DOI: 10.1016/j.jbusres.2015.10.074

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