Organizational linkages for new product development: Implementation of innovation projects

Teresa Cometto, Arsalan Nisar, Miguel Palacios, Kenneth Le Meunier-FitzHugh and Gaston Labadie

Journal of Business Research, 2016, vol. 69, issue 6, 2093-2100

Abstract: Effective external and internal organization linkage characterizes new product development. Although prior research covers the external linkages to gain operational efficiencies and develop new products, the current body of scholarship on internal cross-functional linkages requires further attention. This study provides a certain level of inquiry into the antecedents of such internal linkages and presents a framework to establish the relationship between two internal functions at major fast-moving consumer goods (FMCG). The study examines the implementation of 150 innovation projects in 6 different countries over a period of three years. The objective is to study the influence of trust dimension on the perceived effectiveness of cross-functional linkage to highlight how organizational mechanisms like the amount and quality of shared communication affect trust and relationship between two functions.

Keywords: Cross-functional linkages; product innovation; research and development; FMCG; effective communication (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:6:p:2093-2100

DOI: 10.1016/j.jbusres.2015.12.014

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