Organizational behavior in innovation, marketing, and purchasing in business service contexts—An agenda for academic inquiry

Maria Holmlund, Christian Kowalkowski and Sergio Biggemann

Journal of Business Research, 2016, vol. 69, issue 7, 2457-2462

Abstract: Many businesses today recognize the increased significance of service and the transition toward service orientation. Nonetheless, organizational practitioners frequently encounter problems managing this shift and seizing service-related business opportunities. This practical relevance, together with many still-unanswered service research questions, has inspired the preparation of this special section that advances the extant literatures on business services. We finish by providing a research agenda. First, more research is needed on the buyer perspective. Second, researchers need to keep in mind financial issues related to business services. Third, more researchers could tap into management, leadership, and decision-making in business service companies. Finally, sustainability, social responsibility, and environmental considerations are important topics for further exploration.

Keywords: Business-to-business services; Industrial service; Service marketing; Service innovation; Service purchasing; Research agenda (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (6)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:7:p:2457-2462

DOI: 10.1016/j.jbusres.2016.02.014

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