Auxiliary theories as translation mechanisms for measurement model specification

Laszlo Sajtos and Bertalan Magyar

Journal of Business Research, 2016, vol. 69, issue 8, 3186-3191

Abstract: The translation of concepts into constructs and measurable indicators is rarely a straightforward exercise in any research context. However, while other social sciences, like sociology, consider a range of measurement models, marketing studies tend to focus on a dichotomous choice between reflective and formative measurement models only. Although, measurement scholars offer a diverse and often conflicting set of decision factors, these criteria usually further reinforce the choice between only the two measurement models. This ritualistic behavior calls for a change and thus, by drawing on the concept of auxiliary theory, this study represents measurement model specification as a translation process, in contrast to the previously proposed “decision criteria” approach. The newly developed framework aims to promote a more imaginative approach to measurement model selection combined with the need for a more explicit articulation and documentation of this translation process in academic articles.

Keywords: Auxiliary theory; Measurement model specification; Pseudo-isolation; Causality; Translation process (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (2)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:8:p:3186-3191

DOI: 10.1016/j.jbusres.2015.12.007

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