Should we use single items? Better not
Marko Sarstedt,
Adamantios Diamantopoulos and
Thomas Salzberger
Journal of Business Research, 2016, vol. 69, issue 8, 3199-3203
Abstract:
Bergvist (2016, this issue) and Rossiter (2016, unpublished) claim that the conclusions of Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (2016) are unwarranted as the study's methodology is flawed. This paper begs to differ.
Keywords: Single items; Multi-item scales; Measurement theory; C-OAR-SE; Expert raters (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (7)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:8:p:3199-3203
DOI: 10.1016/j.jbusres.2016.02.040
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