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Should we use single items? Better not

Marko Sarstedt, Adamantios Diamantopoulos and Thomas Salzberger

Journal of Business Research, 2016, vol. 69, issue 8, 3199-3203

Abstract: Bergvist (2016, this issue) and Rossiter (2016, unpublished) claim that the conclusions of Sarstedt, Diamantopoulos, Salzberger, and Baumgartner (2016) are unwarranted as the study's methodology is flawed. This paper begs to differ.

Keywords: Single items; Multi-item scales; Measurement theory; C-OAR-SE; Expert raters (search for similar items in EconPapers)
Date: 2016
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (7)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:8:p:3199-3203

DOI: 10.1016/j.jbusres.2016.02.040

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