Achieving collaboration with diverse stakeholders—The role of strategic ambiguity in CSR communication

Christina Scandelius and Geraldine Cohen

Journal of Business Research, 2016, vol. 69, issue 9, 3487-3499

Abstract: This paper seeks to explore how the concept of strategic ambiguity could have a role in CSR communication to stimulate collaboration with diverse stakeholders. The research is undertaken through a multiple case study in the food and drink value chain in Western Europe.

Keywords: Strategic ambiguity; CSR communication; Sustainability; Stakeholder management; Sustainability program brand (search for similar items in EconPapers)
Date: 2016
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Citations: View citations in EconPapers (23)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:9:p:3487-3499

DOI: 10.1016/j.jbusres.2016.01.037

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