Providing low-cost and high-quality medications to rural communities in developing countries: The case of Accion Medica Cristiana in Nicaragua

Andrea M. Prado, Daniel Calderon and Roy Zúñiga

Journal of Business Research, 2016, vol. 69, issue 9, 3910-3922

Abstract: This case describes a situation in which an NGO that distributes drugs in rural Nicaragua faces inventory management issues, caused by the increased complexity of its supply chain. The case also describes how a regulation change made Nicaragua a more profitable setting for pharmaceutical distributors, which attracted more competition, including that of a Mexican low-cost drugstore chain. This case has two main purposes: 1) to develop students' knowledge and skills in business model assessment; and 2) to help students identify key resources, activities and capabilities of an organization. The CANVAS business model generation tool constitutes a pragmatic tool that enables the students/participants to fully understand, assess and discuss the basic business model of an organization.

Keywords: Business model; Last mile distribution; Nicaragua; Healthcare; Base of the pyramid; CANVAS (search for similar items in EconPapers)
Date: 2016
References: View complete reference list from CitEc
Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:69:y:2016:i:9:p:3910-3922

DOI: 10.1016/j.jbusres.2015.11.024

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