The importance of developing a multi-epistemological framework for studying co-creation research: A reply to Csaba

Benjamin G. Voyer and Minas N. Kastanakis

Journal of Business Research, 2017, vol. 70, issue C, 414-415

Abstract: Csaba's (2016, this issue) view that Voyer, Kastanakis, and Rhode (2016, this issue) offers an incomplete perspective on cultural reciprocal identity co-creation misinterprets the actual aim and scope of the article. We agree with Csaba that cultures should not be stereotyped and equated to countries or solely studied from an individualism - collectivism standpoint. However, we argue that his views are partial and mainly reflect a constructivist epistemological perspective. We conclude that Voyer et al. (2016, this issue) offer an open, flexible and comprehensive framework on reciprocal identity-co-creation, which is multi-epistemological and as such reconciles positivist and constructivist perspectives on the topic of reciprocal identity co-creation across cultures. Future research should improve our knowledge on this domain, from both a constructivist and positivist point of view.

Keywords: Co-creation; Constructivism; Individualism; Positivism (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (1)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:70:y:2017:i:c:p:414-415

DOI: 10.1016/j.jbusres.2016.07.011

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