Blurring production-consumption boundaries: Making my own luxury bag

Ha Youn Kim and Yoo Jin Kwon

Journal of Business Research, 2017, vol. 74, issue C, 120-125

Abstract: Leather crafting of leather wallets or bags exhibiting similar designs as prestige brands is an emerging hobby among fashion-forward Korean consumers. This study examines the motivations of this emerging craft consumer. Data collected using in-depth interviews and participant observations support the following observation. A conspicuous or materialistic orientation and traditional values of crafting drive consumer participation in leather crafting. The study's findings identify this group of people, labeled neo-craft consumers, as exhibiting Homo Faber (Bergson, 1983) and Homo Ludens (Huizinga, 1950) characteristics. Neo-craft consumers create a new type of consumer culture which blurs production and consumption boundaries.

Keywords: Fashion-forward; Luxury; Neocraft; Participant-observation; Survey (search for similar items in EconPapers)
Date: 2017
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Citations: View citations in EconPapers (4)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:74:y:2017:i:c:p:120-125

DOI: 10.1016/j.jbusres.2016.10.022

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