Toward a three-dimensional framework for omni-channel
Carlos Mena and
Journal of Business Research, 2017, vol. 77, issue C, 53-67
The omni-channel, as an emerging trend in retail, aims to coordinate processes and technologies across supply and sales channels. The evolution of this concept is still nascent. This paper develops a conceptual framework for omni-channel systems, configured by three dimensions of channel stage, channel type and channel agent. Integration and visibility are also explored and discussed as the main enablers, which support the implementation of omni-channel framework.
Keywords: Omni-channel; Channel integration; Channel visibility; Retail; Supply chain (search for similar items in EconPapers)
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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:77:y:2017:i:c:p:53-67
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