Cross-country differences in private-label success: An exploratory approach

Mouna Sebri and Georges Zaccour

Journal of Business Research, 2017, vol. 80, issue C, 116-126

Abstract: Why do private labels (PLs) enjoy a large market in some countries while hardly penetrating others? What makes a market favorable to PL-product development? Can we identify drivers that explain differences between countries in terms of PL performance?

Keywords: Private label; International markets; Censored model; Unobserved heterogeneity; latent structure analysis (search for similar items in EconPapers)
Date: 2017
References: View references in EconPapers View complete reference list from CitEc
Citations: View citations in EconPapers (15)

Downloads: (external link)
http://www.sciencedirect.com/science/article/pii/S0148296317302370
Full text for ScienceDirect subscribers only

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:80:y:2017:i:c:p:116-126

DOI: 10.1016/j.jbusres.2017.07.009

Access Statistics for this article

Journal of Business Research is currently edited by A. G. Woodside

More articles in Journal of Business Research from Elsevier
Bibliographic data for series maintained by Catherine Liu ().