PROMISING THE DREAM: Changing destination image of London through the effect of website place

Pantea Foroudi, Tuğra Nazlı Akarsu, Elena Ageeva, Mohammad M. Foroudi, Charles Dennis and T.C. Melewar

Journal of Business Research, 2018, vol. 83, issue C, 97-110

Abstract: Drawing on theories of place identity and social identity, this study aims to fill a gap in place identity studies regarding the effect of a place website on the destination image of customers/visitors/tourists. The research addresses three questions: (1) what are the main impacts of tourists' attitude on place identity and the place website, (2) what are the factors that influence destination image, and (3) what are the main impacts of a favorable destination image? The favorability of a destination image is reflected by the extent to which visitors positively regard that place website. Results reveal the importance of the destination image in enhancing the intention to revisit and recommend. Also, visitors' satisfaction impacts on their intention to revisit and recommend the place. Significant implications for place managers and researchers are highlighted.

Keywords: Destination image; Place website; Place identity; Satisfaction; Intention to revisit; Intention to recommend (search for similar items in EconPapers)
Date: 2018
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Citations: View citations in EconPapers (12)

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Persistent link: https://EconPapers.repec.org/RePEc:eee:jbrese:v:83:y:2018:i:c:p:97-110

DOI: 10.1016/j.jbusres.2017.10.003

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